gDiapers, the company reinventing disposable diapers, with a footprint in the UK, Europe and North America is celebrating its 10th anniversary with the launch of a new initiative in the Korean market. gKorea is a partnership with Seoul-based Cozy Maman Co., Ltd., distributer of Oregon artisan beer from Nankasi and Widmer Brothers Brewing Company. gKorea is projected to generate 20% of gDiapers’ gross revenue over time.

“It’s our first foray into Asia, but it could be bigger than our European business,” says Jason Graham-Nye, co-founder of gDiapers. “There’s a universality among parents who are looking for better ways to diaper their babies.”

According  to Graham-Ney, Korea is an Asian powerhouse with the broadest broadband in the world, making it the ideal market for an ecommerce business followed by shelf space in brick and mortar stores. To that end, gDiapers has launched a Korean website as well as an extensive cross-platform social media presence via Instagram, Facebook, a gKorea blog and mobile app.

“Korean mothers seem particularly attuned to skin care issues so they are drawn to the breathability of all our materials,” adds Kim Graham-Nye, Jason’s wife and co-founder of gDiapers.

Like, gDiapers, Cozy Maman is privately held, and family owned. The companies are philosophically aligned with a shared commitment to solving environmental issues and reducing waste. Because Korea is geographically small, densely populated and highly industrialized, an alternative disposable diaper that gives parents the option of flushing their dirty diapers down the toilet is a natural fit. Add to that the unique gBreathe technology for more comfort and less rash, and gDiapers and Cozy Maman are excited about the future.

“It is an honor to have gDiapers here in Korea. We look forward to spreading the word and exposing the wonders of these diapers to all the other Asian countries,” says Mike Chun, president of Cozy Maman.